Auto-updated: July 19, 2026 · Data refreshes whenever either brand receives new reviews, offers or score changes.
Current Discount Codes
Better Earthing
New to Better Earthing? Code NEW2BE takes 5% off your first order across their full Australian-made …
✓ Verified · No expiry
Pure Grounding
Kai founded Pure Grounding after grounding changed his own sleep — from waking up properly exhausted…
✓ Verified · No expiry
4-Dimension Scorecard
| Dimension | Better Earthing | Pure Grounding |
|---|---|---|
| Trust Score (0–100) | 75.01/100 | 75.01/100 |
| Verified Reviews | 1 · ★5 | 1 · ★5 |
| Product Range | 1 products | 1 products |
| Active Offers | 1 offers | 1 offers |
| Overall Winner | 0 win(s) | 0 win(s) |
Full Side-by-Side Comparison
- Australia's first and only indoor grounding product maker — founded by husband and wife Peter and Corrina Griffiths in 2015 on the Gold Coast hinterland
- Peter Griffiths invented the grounding sheet underlay format in 2014 — the world's first, patented, and still the benchmark for the format globally
- 40% medical-grade stainless steel conductive fabric — the highest concentration in the GroundingMatrix global index
- Manufacturer for Earthing People Sweden and Earthing Netherlands since mid-2016 — Europe's two most experienced long-term grounding distributors
- 50,000+ customers — 4.8 average rating across the full product range
- Based in Burleigh Heads, Gold Coast, Queensland — domestic Australian business with local email support and business hours
- The only Australian grounding brand in the GroundingMatrix index stocking its own testing accessories
- Continuity Tester (AUD $59.95) — verifies full circuit from outlet to mat surface
Products at a Glance
Better Earthing
About the Brands
Better Earthing
Australia's First Indoor Grounding Product Maker — and the Manufacturer Behind Europe's Leading Grounding Brands Better Earthing is the founding entity behind the 40% stainless steel grounding fabric that GroundingMatrix covers on the EarthShield …
Full profile →Pure Grounding
The Australian Grounding Brand That Takes Verification Seriously GroundingMatrix covers six Australian grounding brands. Pure Grounding is the only one that manufactures and sells its own testing accessories alongside its grounding products — a Co…
Full profile →Frequently Asked Questions
Which is better: Better Earthing or Pure Grounding?
Better Earthing and Pure Grounding are evenly matched across our four comparison dimensions.
What are the trust scores for Better Earthing and Pure Grounding?
Better Earthing has a Matrix Trust Score of 75.01/100 and Pure Grounding scores 75.01/100, calculated from product ratings, review volume, and active offer activity.
Which brand has more verified reviews?
Both brands have a similar number of verified reviews.
Do these brands have current discount codes?
Better Earthing has 1 active offer(s) and Pure Grounding has 1 active offer(s). See the offers section above.
