Down To Ground

More Product Formats Than Most — Less Marketing Vagueness Than Some

Most grounding brands in the GroundingMatrix index do one or two things: sheets and mats, or mats and accessories. Down To Ground does considerably more. Their range currently includes carbon conductive mattress covers, a universal grounding mat, grounding pillow covers, a grounding bundle, bamboo fitted sheets, their own branded DTG Ground 1 grounding shoes, a grounding pet mat, and an accessories range — a catalogue breadth that's unusual for a dedicated grounding brand and that covers more of the daily grounding opportunity than most competitors address simultaneously.

The DTG Ground 1 grounding shoe is the most distinctive product in their range from a GroundingMatrix perspective — a branded athletic sneaker with a conductive sole, verified by a buyer using a multimeter in a verified review ("I checked with a multimeter if it works and it does which is insane to me"), available in multiple colourways. This isn't a repurposed generic grounding shoe — it's a Down To Ground branded product with a genuine sneaker aesthetic rather than the minimalist barefoot-style construction most grounding footwear uses. GroundingMatrix covers it separately in the Grounding Footwear category.

The grounding pet mat is the second category-specific product GroundingMatrix notes — a mat specifically designed for animals, with at least one verified review (Vivian Charron's review of 11-year-old Miss Ivey) describing measurable behavioural change in an older dog. This format sits alongside the BeGrounded EarthBand for Pets as one of the few dedicated pet grounding products in the GroundingMatrix index.

Carbon Conductive Technology — What It Means and What It Doesn't Specify

Down To Ground's mattress cover and mat products use what they describe as "Carbon Conductive Tech" — described on their homepage as "durable, medical-grade conductivity." GroundingMatrix covers the carbon conductive material class in detail in our conductive carbon glossary entry and our materials comparison guide. Carbon is a legitimate and durable conductive material — the same class used in Earthing.com's flagship mattress cover and in Earthbound's lifetime-warranty carbon fibre pad.

The honest transparency note GroundingMatrix applies consistently: Down To Ground's product pages don't disclose specific material formulation detail — concentration, construction method, or third-party certification — at the level that the highest-scoring brands in the GroundingMatrix index provide. "Carbon Conductive Tech" is the disclosed material class, not a specific technical specification that buyers can compare objectively against alternatives. This is a gap GroundingMatrix flags for Down To Ground as it does for every brand where material specification transparency could be stronger — it doesn't mean the products don't conduct reliably, and the 1,650+ verified reviews suggesting they do is meaningful evidence. It means buyers who want to evaluate material specifications in the detail that GroundingMatrix's methodology values most will find less to work with here than from brands like Premium Grounding (30% surgical-grade stainless steel) or Rowland Earthing (pure silver thread, certified organic cotton).

The Grounding Guarantee

Down To Ground offers what they call a Grounding Guarantee — a commitment that their products will ground the user "exactly the same as if you were barefoot outside." GroundingMatrix considers this a strong and specific commercial commitment: it asserts functional equivalence between their indoor grounding products and direct barefoot earth contact, which is the most direct grounding mechanism available. A brand that stakes that specific claim gives buyers something to hold them to — and the 50,000+ customer base and 1,650+ verified reviews, while not a clinical trial, indicate that the claim has been tested at scale across real buyers in real settings.

The standard GroundingMatrix caveat applies: this guarantee is a commercial commitment, not an independently verified technical specification. But GroundingMatrix considers it a more substantive claim than vague "grounding guarantee" language that many brands use without defining what the guarantee actually covers.

The Science Communication

Down To Ground references "20+ years of research and 25+ peer-reviewed studies" on their homepage — consistent with the broader grounding research literature GroundingMatrix covers in our Science Index. Their "How Earthing Works" page and free ebook ("The Essential Earthing Handbook") indicate genuine investment in buyer education rather than relying purely on product marketing. The electronics analogy on their homepage — "Electronics are damaged if they're not grounded. Our bodies are electrical too" — is an accessible, accurate framing of the grounding mechanism that GroundingMatrix considers honest rather than overstated.

Global Reach — Multi-Currency, Multi-Geography

Down To Ground ships globally with pricing available in AUD, CAD, GBP, and USD — covering Australian, Canadian, UK, and US buyers from what appears to be an Australian base. Free shipping is stated as a brand-wide policy. This multi-geography reach makes Down To Ground relevant to buyers in markets GroundingMatrix has historically had fewer brand options for — particularly Canadian buyers, for whom most grounding brands ship from the US with additional cross-border costs, and for whom a brand offering CAD pricing with free shipping meaningfully changes the total cost calculation.

Verified Customer Feedback Pattern

GroundingMatrix reviews buyer feedback as part of every brand assessment. Down To Ground's 1,650+ reviews at a strong average show a consistent pattern across their product categories: mattress cover users reporting deeper sleep and reduced joint stiffness, grounding shoe users specifically noting foot pain and inflammation reduction during extended standing and walking, and pet mat users describing behavioural changes in older animals. The shoe reviews are particularly specific in ways GroundingMatrix considers credible — a buyer with lipoedema noting reduced leg and ankle swelling from regular shoe use, a buyer verifying shoe conductivity with a multimeter, multiple buyers noting the 3am wake-up pattern resolving after consistent shoe and mattress cover use. These specifics are harder to manufacture than generic five-star language and GroundingMatrix weights them accordingly.

GroundingMatrix provides independent editorial reviews for informational purposes. We are not affiliated with or sponsored by Down To Ground. We may earn a small commission if you purchase through our links — at no extra cost to you. Rankings and recommendations are never paid for.