Better Earthing

Australia's First Indoor Grounding Product Maker — and the Manufacturer Behind Europe's Leading Grounding Brands

Better Earthing is the founding entity behind the 40% stainless steel grounding fabric that GroundingMatrix covers on the EarthShield Grounding brand page. Where EarthShield is the USA-facing commercial brand launched in 2025, Better Earthing is the original — the Australian manufacturing business that Peter and Corrina Griffiths built on the Gold Coast hinterland from 2015, that invented the grounding sheet underlay format in 2014, and that has been manufacturing grounding products for Europe's most experienced grounding distributors since mid-2016.

This distinction matters for how GroundingMatrix covers both brands. EarthShield and Better Earthing make products from the same patented fabric, developed by the same founder, manufactured in the same facility in Currumbin Waters. The difference is the market they serve: Better Earthing operates in AUD and serves Australian and New Zealand buyers through betterearthing.com.au with Australian phone support and domestic shipping. EarthShield operates in USD and serves US buyers through earthshieldgrounding.com. For Australian buyers, Better Earthing is the direct domestic source rather than the international arm of the same product.

The Founding Story — Peter and Corrina Griffiths

Better Earthing was founded by husband and wife Peter and Corrina Griffiths in the Gold Coast hinterland. Peter invented the grounding sheet underlay as a product format in 2014 — the fitted, mattress-sized conductive surface that sits under the fitted sheet rather than functioning as the sheet itself, solving the positioning problem that flat grounding sheets had when restless sleepers moved off them during the night. He then developed the patented 40% medical-grade stainless steel conductive fabric that the underlay is made from — the highest stainless steel concentration GroundingMatrix has reviewed across the full global index.

Corrina Griffiths is named as the author across Better Earthing's educational content — the blog posts, research summaries, case studies, and FAQ documentation that make Better Earthing's educational library one of the most substantive in the grounding space. Case studies on the site include a Parkinson's patient finding more peace of mind through grounding, an 88-year-old resuming a grounding routine after a health setback, and an athlete using earthing for sports recovery. These are the kinds of specific, named, documented outcome reports that reflect genuine long-term customer relationships rather than manufactured testimonials.

The founding context GroundingMatrix considers most significant: Peter saw that most grounding sheets failed within months or just outside their 1-year warranty period and set out specifically to solve that problem. The 40% stainless steel fabric and the 3-year warranty on the underlay (and 5-year warranty on the fabric grounding mat) are the direct commercial consequence of that founding motivation — not a marketing decision, but an engineering and product commitment designed to make the failure-within-a-year problem impossible.

Manufacturing for Europe's Most Experienced Grounding Distributors

Since mid-2016, Better Earthing has manufactured grounding products for Earthing People Sweden and Earthing Netherlands — Europe's two most experienced and long-term grounding product distributors, both of whom have sold grounding products since before the wellness trend made the category mainstream. These European distributors sell Better Earthing's fabric under their own brand labels rather than as Better Earthing branded products.

GroundingMatrix considers this supply relationship one of the most meaningful third-party validations of product quality available in the grounding space — not a marketing endorsement or a paid certification, but a sustained commercial relationship where Europe's most knowledgeable grounding distributors have chosen to source their products from Better Earthing for nearly a decade. Distributors with that level of category expertise and that many years of customer feedback to draw on don't continue a manufacturing relationship with a supplier whose products underperform.

The Product Range — What Better Earthing Makes for the Australian and NZ Market

Better Earthing's Australian product range covers several formats that GroundingMatrix covers on individual product pages. The flagship is the Earthing Sheet Fitted Underlay ($397–$579 AUD) — the same 40% stainless steel fabric product that EarthShield sells to the US market under the Grounding Sheet Underlay name, in AUD pricing with Australian domestic shipping.

The Fabric Grounding Mat ($119 AUD) carries a 5-year warranty — two years longer than the 3-year warranty on the sheet underlay and the longest fabric mat warranty GroundingMatrix has reviewed across the global index. The fabric mat comes in five colour options, uses the same stainless steel conductive fabric as the underlay, and is positioned for desk, couch, or floor use during waking hours.

The black PVC Earthing Mat ($89 AUD) is a separate, lower-cost carbon-surface entry product — the more accessible price point for buyers wanting to trial grounding before committing to the higher-specification fabric products. GroundingMatrix notes that the black carbon PVC material has different longevity characteristics from the stainless steel fabric — covered in our materials comparison guide.

The Earthing Pillowcase ($169–$189 AUD) rounds out the sleep grounding range, grounding the head and neck simultaneously with the body via a separate connection. The grounding pillow case category page on GroundingMatrix covers why head and neck grounding complements body grounding during sleep.

The Auto Seat Pad — A Genuinely Unique Format in the Index

One product in Better Earthing's range has no equivalent anywhere in the GroundingMatrix index: the Better Earthing Auto Seat Pad. Designed to discharge the built-up electrical energy from the body to the metal floor and chassis of a vehicle, it grounds the driver or passenger through the car's own earth potential while seated in the vehicle. GroundingMatrix covers this as a category observation rather than a detailed product assessment — the mechanism is coherent (vehicle chassis are electrically continuous with the earth through the tyres' conductivity when the car is parked), and the format is the only in-car grounding product we have encountered across any brand in the index.

The Carbon 60 Oil Range — Outside GroundingMatrix's Scope but Worth Noting

Better Earthing also sells a Carbon 60 (C60) oil range — certified Australian made, using organic cold-pressed largely Australian-grown oils infused with ultra-pure pharmaceutical grade carbon 60 (99.95% purity). C60 sits outside the grounding product category GroundingMatrix covers, and we don't assess it in our index. It's noted here for completeness — buyers who discover Better Earthing through GroundingMatrix will encounter it on the site and deserve to know it's a separate product category from the grounding range reviewed here.

Australian and New Zealand Buyers — Why Better Earthing Is the Domestic Choice

For Australian buyers comparing Better Earthing against the other Australian grounding brands in the GroundingMatrix index — Terra Wellness, Urban Hippee, Organic Earthing — the distinction is foundational: Better Earthing is not a retailer of grounding products, it is the manufacturer of the most technically specified grounding fabric available. Terra Wellness, Urban Hippee, and Organic Earthing all source their conductive materials — Better Earthing makes theirs.

For New Zealand buyers, Better Earthing offers a dedicated NZ phone number (09 887 0912) alongside Australian contact, which is a practical customer service advantage over brands whose NZ support runs through an AU or overseas team.

Free shipping applies on Australian orders over AUD $475 — achievable at the sheet underlay pricing tier. A 5% discount on the first order is available through newsletter signup.

GroundingMatrix Editorial Notes — The Better Earthing and EarthShield Relationship

GroundingMatrix lists both Better Earthing and EarthShield Grounding as separate brands in the index because they serve different geographic markets with different pricing, support infrastructure, and product labelling. The underlying fabric and manufacturing are the same. Buyers in Australia and New Zealand should purchase through betterearthing.com.au for AUD/NZD pricing, domestic shipping, and local phone support. Buyers in the USA should purchase through earthshieldgrounding.com for USD pricing and US-oriented support.

The supply relationship with Earthing People Sweden and Earthing Netherlands adds a third dimension: European buyers who have purchased from those distributors may already own a Better Earthing manufactured product without knowing it. GroundingMatrix cannot confirm which specific products from those distributors use Better Earthing fabric without direct disclosure from the distributors — but the manufacturing relationship is publicly stated by Better Earthing and is relevant context for any buyer researching the provenance of European market grounding products.

GroundingMatrix provides independent editorial reviews for informational purposes. We are not affiliated with or sponsored by Better Earthing. We may earn a small commission if you purchase through our links — at no extra cost to you. Rankings and recommendations are never paid for.