Auto-updated: July 15, 2026 · Data refreshes whenever either brand receives new reviews, offers or score changes.
Current Discount Codes
Urban Hippee
Signing up to the Urban Hippee email list earns a 5% welcome discount — code SIGNMEUP at checkout on…
✓ Verified · No expiry
Groundz
Groundz rewards new email subscribers with a 10% welcome discount — code NCSU10OFF at checkout, appl…
✓ Verified · No expiry
4-Dimension Scorecard
| Dimension | Urban Hippee | Groundz |
|---|---|---|
| Trust Score (0–100) | 61.01/100 | 61.01/100 |
| Verified Reviews | 1 · ★4 | 1 · ★4 |
| Product Range | 1 products | 1 products |
| Active Offers | 1 offers | 1 offers |
| Overall Winner | 0 win(s) | 0 win(s) |
Full Side-by-Side Comparison
- Australia's largest grounding sheet store — Brisbane family business with over 9 years of operating history
- 40,000+ Australian customers — the largest verified domestic customer base of any grounding brand in the GroundingMatrix Australian index
- 2,813 verified reviews at 4.9 average — 4.8 on Trustpilot
- 120-day money-back trial — the longest return window GroundingMatrix has reviewed in the Australian grounding market
- Three distinct conductive technologies across three product lines — copper rivets (sandals), GroundSync™ carbon-infused rubber (slip-ons), BIOS clay-copper composite (sneakers)
- The only brand in the GroundingMatrix grounding footwear index that explicitly combines all four barefoot shoe principles simultaneously: zero-drop, wide toe box, thin flexible sole, no toe spring
- Natural materials prioritised across the full range — wool, cork, leather, castor bean oil — over synthetic alternatives
- Four grounding sock formats — ankle, half-cut toe, low-cut toe, no-show — in single through 10-pack quantities — the most comprehensive grounding sock range in the index
Products at a Glance
About the Brands
Urban Hippee
The Australian Grounding Brand That Doesn't Ask You to Take Material Transparency on Faith GroundingMatrix covers material transparency as a primary evaluation criterion across every brand and product in our index. The brands we rate most highly a…
Full profile →Groundz
Barefoot Shoes and Grounding — A More Coherent Pairing Than Most Brands Acknowledge Grounding footwear in the GroundingMatrix index ranges from dedicated grounding shoes that prioritise the conductive mechanism over footwear design to standard sho…
Full profile →Frequently Asked Questions
Which is better: Urban Hippee or Groundz?
Urban Hippee and Groundz are evenly matched across our four comparison dimensions.
What are the trust scores for Urban Hippee and Groundz?
Urban Hippee has a Matrix Trust Score of 61.01/100 and Groundz scores 61.01/100, calculated from product ratings, review volume, and active offer activity.
Which brand has more verified reviews?
Both brands have a similar number of verified reviews.
Do these brands have current discount codes?
Urban Hippee has 1 active offer(s) and Groundz has 1 active offer(s). See the offers section above.
