Auto-updated: July 15, 2026 · Data refreshes whenever either brand receives new reviews, offers or score changes.
Current Discount Codes
Groundology.co.uk
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Sleep Earthed
Sleep Earthed is currently offering 10% off sitewide with code SUMMER10 — applied at checkout across…
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4-Dimension Scorecard
| Dimension | Groundology.co.uk | Sleep Earthed |
|---|---|---|
| Trust Score (0–100) | 59.01/100 | 69.77/100WIN |
| Verified Reviews | 1 · ★4 | 2 · ★4.5WIN |
| Product Range | 1 products | 2 productsWIN |
| Active Offers | 0 offers | 1 offersWIN |
| Overall Winner | 0 win(s) | 🏆 Sleep Earthed |
Full Side-by-Side Comparison
- UK-based family business manufacturing grounding products for over 15 years — predating the wellness trend by nearly a decade
- Founded by Seb Francis, an electrical engineer — one of the most technically credentialled founders in the grounding product space
- Brian Petersen co-directs logistics and customer service — a named, personal support team consistently praised across independent Trustpilot reviews
- Manufactures own Groundology™ branded products rather than reselling generic alternatives
- The only UK manufacturer of earthing bed sheets, pillowcases, and meditation mats outside China — products made in Herefordshire, not imported
- Founded and run by Steve Dalloway — qualified electrical engineer — the same professional background as Groundology's Seb Francis and Better Earthing's Peter Griffiths
- Trading as Byretech Ltd — Unit 51 Padgets Lane, Redditch, Worcestershire — a registered, verifiable UK business entity
- Made-to-Measure Fitted Earthing Bed Sheets — the only brand in the GroundingMatrix global index offering custom-dimensioned earthing sheets for non-standard beds
Products at a Glance
Groundology.co.uk
About the Brands
Groundology.co.uk
The Brand That Was Here Before Grounding Was a Trend GroundingMatrix tracks a lot of brands in the earthing space. Most of them launched in the window between 2018 and 2022, when interest in grounding products spiked alongside the broader home wel…
Full profile →Sleep Earthed
The UK's Only Earthing Sheet Manufacturer — What That Actually Means Sleep Earthed makes a claim GroundingMatrix considers among the most significant in the UK grounding market: they are the only UK manufacturer of earthing bed sheets, pillowcases…
Full profile →Frequently Asked Questions
Which is better: Groundology.co.uk or Sleep Earthed?
Sleep Earthed edges ahead of Groundology.co.uk with a higher Matrix Trust Score (69.77/100 vs 59.01/100), more verified reviews (2 vs 1), a larger product range (2 vs 1), more active offers (1 vs 0).
What are the trust scores for Groundology.co.uk and Sleep Earthed?
Groundology.co.uk has a Matrix Trust Score of 59.01/100 and Sleep Earthed scores 69.77/100, calculated from product ratings, review volume, and active offer activity.
Which brand has more verified reviews?
Sleep Earthed has more verified reviews (2 vs 1).
Do these brands have current discount codes?
Groundology.co.uk has 0 active offer(s) and Sleep Earthed has 1 active offer(s). See the offers section above.
