Auto-updated: July 15, 2026 · Data refreshes whenever either brand receives new reviews, offers or score changes.
Current Discount Codes
Grounded Kiwi
No active offers. Check all coupons
Sleep Earthed
Sleep Earthed is currently offering 10% off sitewide with code SUMMER10 — applied at checkout across…
✓ Verified · No expiry
4-Dimension Scorecard
| Dimension | Grounded Kiwi | Sleep Earthed |
|---|---|---|
| Trust Score (0–100) | 73.01/100WIN | 69.77/100 |
| Verified Reviews | 1 · ★5 | 2 · ★4.5WIN |
| Product Range | 1 products | 2 productsWIN |
| Active Offers | 0 offers | 1 offersWIN |
| Overall Winner | 1 win(s) | 🏆 Sleep Earthed |
Full Side-by-Side Comparison
- Founded by Blake — an 18-year New Zealand firefighter who needed grounding solutions that worked for physically demanding, high-stress lifestyles
- NZ's only WorkSafe audited grounding mat — the only brand in the GroundingMatrix index with independent government-level safety verification
- 35,000+ New Zealand customers with a 4.9 average rating — the largest NZ domestic grounding customer base in the index
- Only 0.5% of orders returned — among the lowest return rates GroundingMatrix has seen across any grounding brand
- The only UK manufacturer of earthing bed sheets, pillowcases, and meditation mats outside China — products made in Herefordshire, not imported
- Founded and run by Steve Dalloway — qualified electrical engineer — the same professional background as Groundology's Seb Francis and Better Earthing's Peter Griffiths
- Trading as Byretech Ltd — Unit 51 Padgets Lane, Redditch, Worcestershire — a registered, verifiable UK business entity
- Made-to-Measure Fitted Earthing Bed Sheets — the only brand in the GroundingMatrix global index offering custom-dimensioned earthing sheets for non-standard beds
Products at a Glance
About the Brands
Grounded Kiwi
The Founding Story That Makes This Brand Different GroundingMatrix has reviewed grounding brands founded by massage therapists, athletes, brothers who believed in the product, and entrepreneurs who saw a market opportunity. Grounded Kiwi was found…
Full profile →Sleep Earthed
The UK's Only Earthing Sheet Manufacturer — What That Actually Means Sleep Earthed makes a claim GroundingMatrix considers among the most significant in the UK grounding market: they are the only UK manufacturer of earthing bed sheets, pillowcases…
Full profile →Frequently Asked Questions
Which is better: Grounded Kiwi or Sleep Earthed?
Sleep Earthed edges ahead of Grounded Kiwi with more verified reviews (2 vs 1), a larger product range (2 vs 1), more active offers (1 vs 0).
What are the trust scores for Grounded Kiwi and Sleep Earthed?
Grounded Kiwi has a Matrix Trust Score of 73.01/100 and Sleep Earthed scores 69.77/100, calculated from product ratings, review volume, and active offer activity.
Which brand has more verified reviews?
Sleep Earthed has more verified reviews (2 vs 1).
Do these brands have current discount codes?
Grounded Kiwi has 0 active offer(s) and Sleep Earthed has 1 active offer(s). See the offers section above.
