Auto-updated: July 12, 2026 · Data refreshes whenever either brand receives new reviews, offers or score changes.
Current Discount Codes
Urban Hippee
Signing up to the Urban Hippee email list earns a 5% welcome discount — code SIGNMEUP at checkout on…
✓ Verified · No expiry
EarthShield Grounding
No active offers. Check all coupons
4-Dimension Scorecard
| Dimension | Urban Hippee | EarthShield Grounding |
|---|---|---|
| Trust Score (0–100) | 61.01/100WIN | 50/100 |
| Verified Reviews | 1 · ★4WIN | 0 |
| Product Range | 1 productsWIN | 0 products |
| Active Offers | 1 offersWIN | 0 offers |
| Overall Winner | 🏆 Urban Hippee | 0 win(s) |
Full Side-by-Side Comparison
- Australia's largest grounding sheet store — Brisbane family business with over 9 years of operating history
- 40,000+ Australian customers — the largest verified domestic customer base of any grounding brand in the GroundingMatrix Australian index
- 2,813 verified reviews at 4.9 average — 4.8 on Trustpilot
- 120-day money-back trial — the longest return window GroundingMatrix has reviewed in the Australian grounding market
- EarthShield is the USA brand of Better Earthing — Australia's original grounding fabric manufacturer since 2014, based in Currumbin Waters, Gold Coast QLD
- Peter Griffiths invented the grounding sheet underlay format and developed the patented 40% stainless steel conductive fabric
- 40% stainless steel fibre concentration — the highest GroundingMatrix has reviewed across the entire global grounding product index
- 3-year warranty — the longest dated warranty term in the GroundingMatrix index
Products at a Glance
EarthShield Grounding
No products yet.
About the Brands
Urban Hippee
The Australian Grounding Brand That Doesn't Ask You to Take Material Transparency on Faith GroundingMatrix covers material transparency as a primary evaluation criterion across every brand and product in our index. The brands we rate most highly a…
Full profile →EarthShield Grounding
The Manufacturer Behind the Products — Not Just a Brand That Resells Them Most grounding brands in the GroundingMatrix index are retailers — they source conductive fabric from manufacturers elsewhere, construct products to their specification, and…
Full profile →Frequently Asked Questions
Which is better: Urban Hippee or EarthShield Grounding?
Urban Hippee edges ahead of EarthShield Grounding with a higher Matrix Trust Score (61.01/100 vs 50/100), more verified reviews (1 vs 0), a larger product range (1 vs 0), more active offers (1 vs 0).
What are the trust scores for Urban Hippee and EarthShield Grounding?
Urban Hippee has a Matrix Trust Score of 61.01/100 and EarthShield Grounding scores 50/100, calculated from product ratings, review volume, and active offer activity.
Which brand has more verified reviews?
Urban Hippee has more verified reviews (1 vs 0).
Do these brands have current discount codes?
Urban Hippee has 1 active offer(s) and EarthShield Grounding has 0 active offer(s). See the offers section above.
