Auto-updated: July 15, 2026 · Data refreshes whenever either brand receives new reviews, offers or score changes.
Current Discount Codes
Better Earthing
New to Better Earthing? Code NEW2BE takes 5% off your first order across their full Australian-made …
✓ Verified · No expiry
Groundz
Groundz rewards new email subscribers with a 10% welcome discount — code NCSU10OFF at checkout, appl…
✓ Verified · No expiry
4-Dimension Scorecard
| Dimension | Better Earthing | Groundz |
|---|---|---|
| Trust Score (0–100) | 75.01/100WIN | 61.01/100 |
| Verified Reviews | 1 · ★5 | 1 · ★4 |
| Product Range | 1 products | 1 products |
| Active Offers | 1 offers | 1 offers |
| Overall Winner | 🏆 Better Earthing | 0 win(s) |
Full Side-by-Side Comparison
- Australia's first and only indoor grounding product maker — founded by husband and wife Peter and Corrina Griffiths in 2015 on the Gold Coast hinterland
- Peter Griffiths invented the grounding sheet underlay format in 2014 — the world's first, patented, and still the benchmark for the format globally
- 40% medical-grade stainless steel conductive fabric — the highest concentration in the GroundingMatrix global index
- Manufacturer for Earthing People Sweden and Earthing Netherlands since mid-2016 — Europe's two most experienced long-term grounding distributors
- Three distinct conductive technologies across three product lines — copper rivets (sandals), GroundSync™ carbon-infused rubber (slip-ons), BIOS clay-copper composite (sneakers)
- The only brand in the GroundingMatrix grounding footwear index that explicitly combines all four barefoot shoe principles simultaneously: zero-drop, wide toe box, thin flexible sole, no toe spring
- Natural materials prioritised across the full range — wool, cork, leather, castor bean oil — over synthetic alternatives
- Four grounding sock formats — ankle, half-cut toe, low-cut toe, no-show — in single through 10-pack quantities — the most comprehensive grounding sock range in the index
Products at a Glance
Better Earthing
About the Brands
Better Earthing
Australia's First Indoor Grounding Product Maker — and the Manufacturer Behind Europe's Leading Grounding Brands Better Earthing is the founding entity behind the 40% stainless steel grounding fabric that GroundingMatrix covers on the EarthShield …
Full profile →Groundz
Barefoot Shoes and Grounding — A More Coherent Pairing Than Most Brands Acknowledge Grounding footwear in the GroundingMatrix index ranges from dedicated grounding shoes that prioritise the conductive mechanism over footwear design to standard sho…
Full profile →Frequently Asked Questions
Which is better: Better Earthing or Groundz?
Better Earthing edges ahead of Groundz with a higher Matrix Trust Score (75.01/100 vs 61.01/100).
What are the trust scores for Better Earthing and Groundz?
Better Earthing has a Matrix Trust Score of 75.01/100 and Groundz scores 61.01/100, calculated from product ratings, review volume, and active offer activity.
Which brand has more verified reviews?
Both brands have a similar number of verified reviews.
Do these brands have current discount codes?
Better Earthing has 1 active offer(s) and Groundz has 1 active offer(s). See the offers section above.
