Auto-updated: July 6, 2026 · Data refreshes whenever either brand receives new reviews, offers or score changes.
Current Discount Codes
Groundology.co.uk
No active offers. Check all coupons
Urban Hippee
Signing up to the Urban Hippee email list earns a 5% welcome discount — code SIGNMEUP at checkout on…
✓ Verified · No expiry
4-Dimension Scorecard
| Dimension | Groundology.co.uk | Urban Hippee |
|---|---|---|
| Trust Score (0–100) | 59.01/100 | 61.01/100WIN |
| Verified Reviews | 1 · ★4 | 1 · ★4 |
| Product Range | 1 products | 1 products |
| Active Offers | 0 offers | 1 offersWIN |
| Overall Winner | 0 win(s) | 🏆 Urban Hippee |
Full Side-by-Side Comparison
- UK-based family business manufacturing grounding products for over 15 years — predating the wellness trend by nearly a decade
- Founded by Seb Francis, an electrical engineer — one of the most technically credentialled founders in the grounding product space
- Brian Petersen co-directs logistics and customer service — a named, personal support team consistently praised across independent Trustpilot reviews
- Manufactures own Groundology™ branded products rather than reselling generic alternatives
- Australia's largest grounding sheet store — Brisbane family business with over 9 years of operating history
- 40,000+ Australian customers — the largest verified domestic customer base of any grounding brand in the GroundingMatrix Australian index
- 2,813 verified reviews at 4.9 average — 4.8 on Trustpilot
- 120-day money-back trial — the longest return window GroundingMatrix has reviewed in the Australian grounding market
Products at a Glance
Groundology.co.uk
About the Brands
Groundology.co.uk
The Brand That Was Here Before Grounding Was a Trend GroundingMatrix tracks a lot of brands in the earthing space. Most of them launched in the window between 2018 and 2022, when interest in grounding products spiked alongside the broader home wel…
Full profile →Urban Hippee
The Australian Grounding Brand That Doesn't Ask You to Take Material Transparency on Faith GroundingMatrix covers material transparency as a primary evaluation criterion across every brand and product in our index. The brands we rate most highly a…
Full profile →Frequently Asked Questions
Which is better: Groundology.co.uk or Urban Hippee?
Urban Hippee edges ahead of Groundology.co.uk with a higher Matrix Trust Score (61.01/100 vs 59.01/100), more active offers (1 vs 0).
What are the trust scores for Groundology.co.uk and Urban Hippee?
Groundology.co.uk has a Matrix Trust Score of 59.01/100 and Urban Hippee scores 61.01/100, calculated from product ratings, review volume, and active offer activity.
Which brand has more verified reviews?
Both brands have a similar number of verified reviews.
Do these brands have current discount codes?
Groundology.co.uk has 0 active offer(s) and Urban Hippee has 1 active offer(s). See the offers section above.
